Top 10 digital marketing tools for business growth in 2019
If you choose the best digital marketing tools for your business, it can help you grow faster in the market and stay competitive.
Digital marketing tools can help you roll out the campaigns in an effective manner whether it is social media, web forms, analytics, email marketing, or CRM. These tools are the closest friends of digital marketers, allowing them to execute the right strategies.
Since, there are a huge number of such tools available out there, it is difficult to find where to start. Every tool needs time and money, so switching to new tools every now and then can be a big problem.
That’s why we have curated the best digital marketing tools which you can choose without a second thought and accelerate your digital strategy.
1. Google Analytics
Google Analytics is the must-have tool for digital marketers. Without expertise in Google Analytics, it is very difficult to operate an effective marketing strategy. The experts in digital marketing consider this tool the gold standard for web analytics.
Basically, it shows you the traffic coming to your site, where it is coming from, and which webpages or posts are attracting the most traffic. Further, you can use it for tracking conversions and events, in order to know details about the way users engage with your site. While setting up a blog or a website, this tool should be used by everyone.
2. Google AdWords
When it comes to advertising the business, Google AdWords comes out as the ideal choice. It helps in showing your ads on the pages of search engine results. You have to pay for every click that the ad gets, which is called Pay-Per-Click (PPC).
You can set the budget as per your requirement and target the right audience. It is one of the best ways to showcase your services and products to the people who might be interested or looking to purchase them.
The well-known keyword research tool called the Google Keyword Planner is also hosted by the Google AdWords. It allows you to find the right keywords not only for the ad but also for web content, blog posts, etc.
Businesses consider Slack as a preferred solution for communication. It provides a single place for directing the marketing efforts, set campaign deliverables, and share the results with teams in the channels.
Slack delivers content marketing ideas and allows teams to share knowledge for specific verticals. For big projects, you can make use of a cross-functional channel, which helps in enhancing the visibility of project.
It is a great tool that also allows you to join others in the digital marketing realm, network and meet them. You can join and leave the channels whenever required.
Yoast is one of the most popular WordPress plugins that is used for optimizing the content for SEO. It shows suggestions for the content to be optimized, use of right focus keyword and number of times it should be used in the content, use of internal and external links, length of content, use of keywords in title, meta description, etc.
This eventually helps in publishing the content that is SEO-friendly. Furthermore, Yoast also analyzes the readability of content and make recommendations for the same.
When it comes to marketing automation, HubSpot’s name is always highlighted. HubSpot provides a number of important digital marketing tools for businesses of all sizes.
Some tools are free while others are premium. These tools can be used to configure popups, web forms, live chat apps, etc. HubSpot tools can also be used for email automation, CRM, and web analytics. Moreover, you can also manage social media platforms and other content on your site.
Canva is a popular platform for graphic designing. Using simple drag and drop builder, you can use it for creation of personalized images. The platform provides you free and paid images, icons, shapes and multiple fonts. These can be used to create social media posts, flyers, posters, ads, business card, invitation, and more.
There are several templates available which can be used to design images without much efforts.
MailChimp is an automation platform for email marketing and social media advertising. It allows you to analyze the traffic generated from your campaigns and develop strategies accordingly.
You can use it for creating emails, automate them, and reach the right audience in an effective manner. Additionally, MailChimp can also be used for landing pages and signup forms.
BuzzSumo is basically a tool for finding the most shared content and key influencers in the industry. You can perform the content search, get ideas about what is performing well, what is getting shared, etc. You can also search the domain names and find which blog posts are performing well on social media, number of engagements, shares, etc.
By getting the trending topics, you can then redefine your content strategy and improve things.
Hootsuite is a social media marketing and management platform, especially for enterprises. It is a cloud-based solution that can store the data in cloud which is accessible to the allowed members for sharing content on social media.
This can be used to schedule social media posts, track performance of these posts, calculate conversions, ROI, etc. You can manage all your social media accounts from a single place rather than opening multiple tabs.
10. Survey Anyplace
Survey Anyplace helps you to create custom and interactive questionnaires in an easy manner. You don’t have to work on creating questions as the software will offer suggestions on the basis of inputs. You can insert images and create simple yet engaging surveys.
On the basis of responses, you can define your marketing strategies, and improve things for better business outcomes and customer experiences.
If you are looking to ace the digital marketing of your company, consider use of these digital marketing tools. Using these, you can optimize your content, improve SEO, reach target audience, drive engagements on social media, and eventually increase ROI.
Let us know which tools you are looking to use for your business.